Apparel

Chrome Footwear

Showers Pass

Swrve

Swrve is a small start-up company that was founded because no one was making stylish urban cycling wear. Swrve started with a set of knickers and is now a full blown clothing company making cycling-friendly gear that isn’t 100% lycra or neon, meaning smooth fits for us average folks. WheelHouse is proud to offer comfortable cycling clothing that is fashion forward and fun to wear as well as 100% American made, thanks Swrve. Enjoy your ride.

Keen

Keen believes that the outdoors is any place without a ceiling and that cycling is one of the best ways to explore the outdoors. This is one of many reasons why WheelHouse is proud to introduce and carry Keen’s new spin on cycling, HybridLife. Keen gives you fully functional shoes and sandals with conveniently placed cleat plates for your favorite clip-less pedals creating the ultimate lifestyle shoe. Drive less, live more. Enjoy your ride.

Smartwool

Smartwool isn’t your old-school itch first comfort last type of wool, it’s a new extraordinarily comfortable wool that keeps you happy and dry in the hottest of hots and the coldest of colds. Built on a foundation of merino wool from expert wool growers in New Zealand, Smartwool uses exacting standards to get the finest wool anywhere. Combine this with a production process that removes all itch and shrink, and you get socks, accessories and apparel you’ll never want to take off—even after the day’s journey brings you home. Enjoy your ride.